As I had mentioned, things are hectic here lately. Must I say that I’m able to keep my cool in the midst of a flooded bakery (and basement), outgrowing said bakery (and basement), researching new equipment, finding funding for said equipment, and developing new flavors of Barkwheats? If I must, I’d be lying!!! This is hard stuff!
I was talking with a manufacturer of moulding rollers today and he said something that sometimes I do lose sight of. We make a product that people value. People and their companion animals really do love Barkwheats, and that’s what’s driving our success. People talking about it, dogs enjoying them, humans enjoying their dogs enjoying them… all of this enjoyment from our biscuits is so completely fun to take part in, that it’s hard to think that I can get lost in the rest of it. But, alas, I do sometimes.
So here I am to exclaim that I am not a hard-nosed business person, I don’t have a thick skin, I am one track minded and that track just happens to go in a million different directions, sometimes seeming to never get to the final destination. Is this easy? Absolutely not. Is it fun, exhilarating, and any other positive charged adjective you could think of? Absolutely it is!
All of the toil and trouble I’m going through hasn’t rubbed off on Renee, which is so awesome. Nice to have a real level headed partner (in business and life) to keep me grounded when I go off dreaming so big that it gets a little crazy. Then we meet in the middle and that’s where all of our fabulous ideas are born!
To the core of things is where I go. We make a great biscuit that humans love because their dogs love them. Simple as that.
Chris, I know exactly what you mean. I feel for you!